disney when they spend exactly $2 promoting their new movie and release it during a busy weekend and then it flops
@artist-heart83 There is actually a reason for this. A very disgusting and greedy capitalist reason but a reason nonetheless.
Basically, they are banking on it not doing well in theaters, but doing well on streaming services in October, over three months after the release date.
Most of the writers/actors/workers/etc paycheck depends on how well they do in theaters and the three months after the release.
Since it’ll fall in theaters and won’t pick up in streaming until after everyone has gotten (the majority of) their paycheck, they won’t have to pay their workers as much as their work is worth.
cool cool cool im making a molotov cocktail
this is pretty similar to the “fuck you it’s january” thing. january is generally a bad month for movies due to it being right after the holidays, so ppl have less money to spend on things like going to theaters. So if a studio has an upcoming film that they do NOT believe in, they usually drop it in january, tho nowadays they can also bank on it underperforming for reasons like the above.





























